Can a Visually Attractive Website Help Attract Traffic?

October 26, 2015October 22, 2024 eurologoOnline Marketing

Ever wondered how colours affect your mood? Both, in physical and the virtual world, colours, ambience, graphics and design are greatly appealing to the human mind and are one of the major reasons why many venues prosper in terms of customer engagement and likelihood. Aesthetically appealing web design have the power to attract customers and that might lead to successful generation of desired traffic and increased click through rates.

A website is usually the customer’s first interaction with the brand/company in today’s fast paced technological era. It defines not only the quality of design but also how much attention is paid to the details and how much effort is pooled in to engage site visitors. The look of the website says a lot about the company, the brands or its overall business.

Often dull shades are not very appealing, very loud mismatched fonts; unnecessary blank space and other faults in web design are noticed and definitely not garner a positive response. Easily remembered sites and those where the visitor would at least stay to read the information or view files have to be attractive.

Website design has a great impact on attracting website traffic, even if the content is of high quality, being embedded in wrong design would result in it losing all its charm.

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Our Favorite Web Design Infographics On IMGUR

September 19, 2015October 22, 2024 eurologoWeb Design

We’re very, very grateful for Imgur.com. We can remember when Flickr was the main image-host on the web. Flickr was so slow it was like they’d be better off printing the pictures out and mailing them to you. If you’re looking for image hosting on the web, Imgur is the new Flickr. That being said, here’s a little break time fun where we share some interesting web design posts in Imgur.

HTML5 vs Flash – Humorously presenting the “never-ending argument” – actually, it’s just that we’re in a transitional period. Flash is losing ground to HTML5 daily. Good statistics to know anyway.

Dropbox’s charming 404 page – While we’re at it, does your site have a custom 404 page? They’re always fun, and useful to bounce misguided hits back to your site’s front page.

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Can Your Website Be Penalised? 3 Risks You Need to Check

August 21, 2015October 23, 2019 eurologoOnline Marketing

If you are a business owner, you need to make sure your website is not being penalised by Google or any other search engine.

With the introduction of Google’s panda, penguin and hummingbird algorithms, the rankings of different websites have drastically changed. Every time a new algorithm is rolled out, many websites go from the first page to the abyssal depths of the 10^th, 100^th, or 1000^th page, losing traffic and visibility.

Before we really get into the details, let’s get one thing out of the way – your brand’s popularity isn’t the parameter to decide if you can be penalized or not. This could happen to any website. However, by being informed beforehand about the actions leading to such consequences, you can save your site’s credibility and reputation.

For this, you need to know the risks involved so that you can minimise the probability of your website getting penalised in the future.

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Legal/Ethical Issues to Consider When Starting a Business

July 18, 2015October 23, 2019 eurologoBusiness Law

When starting a business, there are numerous ethical and legal issues that must be considered by a business owner. Taking legal and ethical issues into account in the beginning of your business doesn’t only ensure your quick progress but it also provides your business with long-term benefits.

But in this fast paced world of today, startup companies concentrate more on their clientele instead of making policies for their company. This has been one of the main flaws, which has greatly affected the performance and progress of new-born businesses. There are, however, some other legal issues as well that businesses must try to avoid. These are:

Not Getting Business Licenses

Business licenses are the permit from the government of your country. Without getting a legal work permit, there is no authenticity of your business. So being caught up in challenges of a new business, ignoring this legal document can halt your business activities permanently. You must consider the collection of business license as your first priority.

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Common trademark issues – What your Business Needs to Know

February 8, 2015October 17, 2024 eurologoBusiness Law

Branding your business through a trademark is one of the most common business techniques, yet one with proven effectiveness. Every company or business in Australia has its trademark, serving as the differentiating factor between brands. This is the identity of your brand and encompasses all aspects of your business. This branding strategy ensures your brand’s and business’ protection. Therefore, you must take certain trademark issues into account before finalizing one for your company.

According to Dr. Linus Pauling, the famous American chemist, ‘The best way to have a good idea is to have a lot of ideas’. So, do not linger on just one idea. Look for more ideas and you will be flooded with hundreds of them. Ponder over the pros and cons of each, then choose the best.

Selecting a Trademark without Research

Even the most professional businesspeople, at times, jump into the decision to finalize their trademark, skipping all the research, brushing it all off as mere formalities. What if, after all the work that goes into designing and registering a trademark, you find out that some other company is already using a similar one? You certainly won’t be able to use it then, essentially rendering all of the effort and time that went into the process useless.

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Intellectual Property Rights – What You Need To Know

November 4, 2014October 23, 2019 eurologoBusiness Law

Before understanding about Intellectual property rights, you should first know the basics of intellectual property (IP). Intellectual property is defined as the creation of your mind i.e. ideas, innovations, inventions, literary and even artistic works, designs, names etc. in the field of commerce. IP can be seen everywhere around you. The trademarks, trade secrets, films, music and even the shape of a product, everything falls in the category of intellectual rights.

What Is Intellectual Property Rights?

The intellectual property rights are for the protection of your work, reserving rights limited to you only. Having these rights, you can easily financially benefit yourself and earn recognition based on your work. Once you have these rights, no one else can ever be entitled to your work.

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Choosing the Right Ownership Structure for Your Business

October 19, 2014October 23, 2019 eurologoBusiness Law

A business startup is actually incomplete without the decision of its structure. The structure of a business has a lot to say about its legal position and size of the organization and number of members (with every option having its own set of details). It is highly important to keep in consideration all the pros and cons associated with the options so the decision could be made keeping in view all the necessary aspects. The amount of formalities, taxation and liabilities all depend on the type of business structure that is selected.

The nature of business and its future goals also play an important role in selection of business structure. There are three main types of business structures widely followed.

Sole Proprietorship

The one man show – Sole proprietorship is said to be the simplest business structure. It is also one of the most common forms of business as it is easy to form and dissolve; also the proceedings are rather simple and not much regulations to follow. Not only it is simple to form, it also seldom gets complicated if run smoothly. But the sole proprietor is responsible and personally liable for any loss, as he/she benefits from all the profits.

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Is Customer Satisfaction Really All You Need?

April 5, 2014October 22, 2024 eurologoOnline Marketing

Many companies might believe that their customers depend upon them for products and services that they require in their daily lives, but in fact it is the companies that depend on their customers. Customers are the heart of every business and if they are not happy with your service, then there is a high chance that you will lose your place in the market. Let’s find out why it is important to focus on customer satisfaction the most.

Helps Businesses Get Good Reviews

When a business pays close attention to its customers, they are able to keep them satisfied and put a smile on their face. The customers that leave the business happily are the ones who will write good reviews for the business, making a great impression of a brand in the eyes of other customers.

Mostly customers don’t write reviews for businesses on their own, but when they have an exceptional experience with a brand, they are willing to tell others about. They are so delighted that they want others to know how well the business treated them. However, if a business doesn’t treat its customers well and doesn’t provide them the service that they expect, then they will get bad reviews from them, which will harm their reputation.

Helps Spread Positive Word-of-Mouth

Word-of-mouth marketing is growing in popularity and the reason is that customers tend to believe other customers when it comes to brands and products/services. When a business treats its customers nicely, they tell others about their experience and spread a positive word whether it be in person or on their personal social media about the brand which helps it get more customers.

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Copyright Explained – What’s The Fair Use Rule?

August 18, 2013October 23, 2019 eurologoBusiness Law

Copyright violation has been a much debated topic and also it has been under spotlight, what does and does not fall under the category of copyright violation. Many a times content is used without authorization in the name of fair use. But is that fair use or unauthorized use? There’s a difference between the two which needs to be kept in mind to avoid any mishaps.

Copyright

Defining in literal terms, copyright is the safeguarding right of the creator of intellectual property to authorize its use by whoever he/she allows. The country’s laws regulate policies of copyright protection and are aimed at promoting original work of art or writing or any other form of creativity. The creator of the work is granted exclusive right for the distribution of the work. The intellectual property is safeguarded this way so that anyone does not copy it without explicit permission from the creator of the original work. For copyright, the work has to be fixated somewhere, which means it has to be written on paper, recorded, saved on computer etc.

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Debunking 5 Copyright Myths

April 19, 2013October 23, 2019 eurologoBusiness Branding

Copyright laws have been much talked about and many individuals violating it have been seen presenting lame excuses to justify their act. Much is being debated about and there are also some misconceptions about the copyright laws which need to be cleared in order to have a clear picture of what is actually acceptable when it comes to intellectual property of any kind.

Some myths are associated with copyright practices for such a long time that they’re almost believed to be true, nonetheless, they’re myths.

Myth #1: If credit is given to the author, it is not illegal.

It is not true, giving credit is merely the acknowledgement but under any circumstances this does not give anyone the right to copy someone’s brainchild and present it as one’s own work. Without explicit permission, it would be considered illegal to use someone’s work.

Myth #2: No Charges, No Violation.

It is a copyright violation if you are presenting someone’s written piece as yours. Whether or not you sell it or are charging for it in any way, it would still be regarded as an unethical and illegal practice. Some people actually think that they’re doing a great favour to the owner of the work if they’re advertising it around, but that is not even proper.

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Debt collection for small business owners – The legal implications

March 18, 2013October 23, 2019 eurologoBusiness Law

Businesses keep a certain amount of funding for bad debts or contingencies. However, too much of everything hurts, especially bad debts. Bad debt collection is a problem for small businesses that need majority of their time focusing on the core functions instead of running after the debtors, while debtors prolong the time with brush off emails and calls going straight to voice mails. Debt collection becomes a difficult task for small businesses that have limited time and resources for growth and stability.

There are customers or clients that are not habitually debt defaulters but fail to comply with the agreed dates for genuine reasons. While some customers/clients either go by not paying off at all or paying in small chunks causing trouble (with delayed payments)- in both the cases, your business needs to pool in efforts for debt collection which is both time consuming and frustrating.

How to Avoid Bad Debts?

Bad debts could not be avoided by 100%; however the chances of it could be reduced with some of the tactics by business, such as:

Keep the due date lists organized and marked on calendar. Also, list the due dates on all the bills for a reminder for both parties.
Abide by strict payment policies that could include late payment fee and surcharges (include this in your policy so the debtors may know).
Ask for half of the amount in advance so if the debt is never paid back, it’s only half of the total amount.
Keep constant contact with the client, via phone, mails or face to face meetings.

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How Botox treatment Can Help Your Business Career

January 9, 2013April 10, 2023 eurologoStarting A Business

Botox treatment from a medical practice such as botox are great for removing crow’s feet and other lines on the face that make you look older or as if you are frowning when you’re not. The latter is important if you are working in sales or have to deal with the public in any way. Frowning denotes disapproval or may warn people you are having a bad day and to be careful around you. Many people tend to be put off or even afraid when the person they are dealing with seems to be constantly frowning.

Even when you smile, without treatment those frown lines come back very quickly, so the person you are dealing with is then getting mixed messages. Closing a sale may not be possible due to this simple fact. Even your boss may pass you over for a promotion if you seem to be frowning all the time.

You can be proactive and have something done to remove those frown lines and smooth out your facial expression so the true you shows through. Once you decide to go ahead, it’s important to know your cosmetic surgeon is trained to Australian standards. That way your Botox treatment is far more likely to have the effect you desire.

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Author: eurologo