Anyone who owns a jewellery business has to be knowledgeable in many business matters other than the jewellery they sell. These include customer care, selling, finances such as accounting and taxation, and being able to attract new clients via marketing. The last of those, many would consider being the most important for the simple reason that if a jewellery business is unable to create a steady stream of new customers then it is a business whose days are numbered.
That might sound rather bleak, but the reality is that few businesses can survive simply on their existing clientele alone. Any business must gain new customers because, if it does not, its competitors will. Thankfully, with the onset of the internet, there are huge numbers of online marketing channels that jewellers can use to attract prospects, and in this article, we are going to highlight five of the most effective of those digital marketing channels.
PPC Ads
For jewellery businesses to get the fastest results from online marketing there is only one option and that is Pay Per Click (PPC) advertising. The results are so instantaneous that you could have an ad set up, running, and generating traffic within an hour. The key to PPC advertising success is keyword research, not just for keywords with high search volumes, but also for keywords that match what your target audience is likely to enter when searching for local jewellers.
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