Category: Web Design

Can Your Business Website Have An Impact On Your Bottom Line?

eurologoOnline Marketing

Businesses, with their aim to have a highly effective website design, invest thousands of dollars on their business sites. They use techniques to make their sites effective and user friendly. Some businesses actually ruin the look of their decent sites by addition of distracting features, just for the sake of re-designing. However, to tell you the truth, investing huge chunks of money isn’t all that matters.

You need to be diligent when it comes to your business website. Every single feature you’re changing or keeping on your site has a direct impact on the bottom line of your business. The business website is aimed at benefiting you. Therefore, disturbing the whole design and then re-designing it, is not your target. You need to make sure that no matter what the design of your website is, it must not affect the bottom line of your site.

To maintain the impact of your site on bottom line, you first need to understand how website impacts it. Here’s how your website impact the bottom line of your business.

Makes an Impression in the Corporate Market

Your goal is obviously to maintain your business impression in the market. A business with good reputation is expected to have a strong online reputation as well. This is where your website comes in. If your website seems as updated as your offline reputation, your image will be strong in the eyes of your customers. People prefer analysing your business status by websites.

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Developing A Mobile Website

Things To Keep In Mind When Developing A Mobile Website

eurologoWeb Design

Web development has advanced in leaps and bounds over the past few years. The rapid increase in the popularity of mobile devices and mobile browsers means that it’s important to make sure that your website is attractive and fully responsive on devices of all shapes and sizes.

Similarly you’re getting professional web designers, such as Slinky Web Design, to build a website that’s targeted primarily at those browsing via mobile devices, then you need to keep a few things in mind to make sure that you’re building the best website possible. Consider the following when developing a mobile website:

Make Sure That You’re Using A Responsive Design

Although most modern website templates and themes come with built-in mobile responsiveness, it’s extremely important to double and triple check this.

Basically, a mobile responsive design is one which includes CSS3 code that allows your website to adapt to different screen sizes. Responsive code contains ‘break points’ that tell your website to render differently according to the size of the screen that it’s being displayed on.

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Revamp Your Business Website – The Checklist

eurologoBusiness Branding

As the use of social media and eCommerce prevails, businesses have begun investing a lot of their time and energy in optimizing their online websites with features such as SEO services for maximum sales and visibility. But despite that, they couldn’t drive as much traffic as they wanted to. This is because you need to give your website a facelift and make it according to the requirements of today.

Revamping your website is an attention-oriented task. You need to pay heed to details in order to get all the things on your checklist to be included in the website. But before you proceed, let’s find out the important features that you must have on your checklist while you’re upgrading your site.

Is Your Business Name and Logo Attractive and Memorable?

Many business websites go for highly complicated business names, but it is not a good practice. The name of your business must be simple and understandable. It should make sense and relate to your business activities. Moreover, the business logo must be attractive and memorable at the same time. If you have a logo that appeals to your customers, it may force them to visit your website for once. But if it is memorable too, it will remain in their minds, insisting them to come to you again.

Is Navigation Simple?

In today’s busy lives, customers prefer sites which are simple and easy to navigate, a site where all options are easily accessible with quick browsing. People give up visiting sites which are messy, complex, and slow.

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Best Plugins for WordPress

What are The Best Plugins for WordPress?

eurologoWeb Design

As the world’s most popular content management system, WordPress comes with a huge range of additional features that web developers of all experience levels can make use of. One of the most useful features is the ability to quickly and easily install plugins on your site.

Although plugins can be extremely useful when used correctly, they can come with their own set of problems. They can slow your website down and impact the user experience, which means that it’s important to make sure that you choose your plugins carefully.

With this in mind, we’ve put together a list of our favourite WordPress plugins for the average website owner. Consider installing the following on your site:

Yoast SEO

Advice from experienced professional Perth SEO company Oxygen Marketing says that SEO, or search engine optimisation, can be a difficult and tedious task for the average web developer. A lot of amateur web developers don’t have a lot of SEO knowledge or experience, which makes a plugin like Yoast SEO extremely valuable.

Basically, Yoast SEO is installed on your WordPress dashboard, allowing you to make sure that you get the most out of every single post that you add to your site. It looks at things like keyword use, meta tags and meta descriptions. It also analyses the readability of written content to make sure that it’s well written and likely to resonate with your website visitors.

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Why Is A Responsive Web Design Important For Your Business?

eurologoWeb Design

The need of site optimization for desktop computers has now become thing of the past. With the advancement in technology, the importance of a responsive web design for businesses is increasing at a fast rate.

The use of tablets and smart phones has extraordinarily replaced the old trends. These electronic devices have become the top-most source of interaction and knowledge among people. This eventually gave rise to the importance of the term ‘responsive web design’ for businesses. Because live today is becoming more and more hectic and busy, people prefer accessing these websites from electronic devices within their reach. Therefore, the importance of a responsive web design is urgent and must be well understood to be able to incorporate it the right way in already existing sites of businesses.

A responsive web design is a smart approach of programming a website in a way that it provides the best viewing experience to its users with comfortable features of scrolling, reading, resizing in a broad range of devices.

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site-speed-tips

Web Design Tips to Reduce Loading Time

eurologoWeb Design

Reducing the loading time of a website has always been one of the top priorities for web designers. A couple of years ago, an average user would wait 7 seconds for the website to load, and if the website took longer than that, the user would cancel the window and move on. Recently, that time has been reduced to 3 seconds. Whether you are designing an ecommerce website, a blog, a social networking platform, or any other type of website, you have to make sure it has a loading time of less than 3 seconds.

To minimise loading time, you can use the following tactics:

Avoid Heavy Images and Animations

Images and animations are unavoidable in some websites, but web designers should be careful when adding GIF animations and heavy image files. If the client’s website is based entirely on images, use Photoshop or a similar software application to optimise the images. You can also move all the images to a ‘galleries’ section, so the home page can load faster and the users can then move towards the galleries with a realistic expectation of a longer loading time.

When adding animations, be conservative and follow the ‘less is more’ mantra. You can use flash animations instead of GIF to reduce the loading time and to give the website a slicker appearance. We recommend you avoid animations altogether unless the nature of the website demands it.

Avoid Table Based Web Designs

Table based web designs have longer loading times, especially if there tables nested within other tables. By using DIV and CSS tags, such designs can be avoided. Sometimes, the customer will ask you specifically for a table based design and in such cases you will have no choice but to go for full page tables. In such cases, avoid using nested tables. And try to reduce website loading time by optimising the heavier content.

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Latest Trends in Web Design

eurologoWeb Design

“Web design is a magnet that attracts customers to your business website. It is the strongest tool in strengthening customer- seller relationship”

With the increased use of internet and social media, businesses today have begun publishing and promoting their ideas on internet. This is because majority of the people use online means to make purchases. Thus, businesses have started to focus on improving the quality of their websites.

For better website, businesses must know which track to follow for their website’s improvement because only by following the right and recent way, you can reach your desired results.

Here’re some of the latest trends in website design:

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Web design

5 Tips to Make Your Website More Engaging

eurologoOnline Marketing

When employing the services of a professional digital agency to help you with your business strategy, the importance of an attractive and engaging websites can not be ignored. Businesses of all types and sizes should be concerned with their website traffic and how much traffic is generated on their sites. They tend to pay a great deal of attention on making their websites more attractive and engaging by hiring professionals for web design and content management, which of course works. However, there are some fundamentals that organizations need to keep in mind when designing website so to make them user friendly (not too complicated to navigate their way around information) and to make it engaging for the site visitors to spend adequate amount of time and effort on your website.

There are certain tips to keep in consideration so to make your business website more engaging.

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Can a Visually Attractive Website Help Attract Traffic?

eurologoOnline Marketing

Ever wondered how colours affect your mood? Both, in physical and the virtual world, colours, ambience, graphics and design are greatly appealing to the human mind and are one of the major reasons why many venues prosper in terms of customer engagement and likelihood. Aesthetically appealing web design have the power to attract customers and that might lead to successful generation of desired traffic and increased click through rates.

A website is usually the customer’s first interaction with the brand/company in today’s fast paced technological era. It defines not only the quality of design but also how much attention is paid to the details and how much effort is pooled in to engage site visitors. The look of the website says a lot about the company, the brands or its overall business.

Often dull shades are not very appealing, very loud mismatched fonts; unnecessary blank space and other faults in web design are noticed and definitely not garner a positive response. Easily remembered sites and those where the visitor would at least stay to read the information or view files have to be attractive.

Website design has a great impact on attracting website traffic, even if the content is of high quality, being embedded in wrong design would result in it losing all its charm.

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Web Design Infographics On IMGUR

Our Favorite Web Design Infographics On IMGUR

eurologoWeb Design

We’re very, very grateful for Imgur.com. We can remember when Flickr was the main image-host on the web. Flickr was so slow it was like they’d be better off printing the pictures out and mailing them to you. If you’re looking for image hosting on the web, Imgur is the new Flickr. That being said, here’s a little break time fun where we share some interesting web design posts in Imgur.

  • HTML5 vs Flash – Humorously presenting the “never-ending argument” – actually, it’s just that we’re in a transitional period. Flash is losing ground to HTML5 daily. Good statistics to know anyway.

  • Dropbox’s charming 404 page – While we’re at it, does your site have a custom 404 page? They’re always fun, and useful to bounce misguided hits back to your site’s front page.

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