In the daily running of their business, it is understandable that business owners will have many aspects of their business on their minds. Still, a new sign installation is unlikely to be one of them. They may be focussed on recruitment, customer service, balancing their books, and seeking those all-important new customers. Still, as for the sign on the exterior of their business premises, it will barely register a thought.

We say it should, especially if the current signage is old, damaged, barely noticeable, and doing nothing to direct people’s attention towards that business. Whether based on a high street, a retail park, or a business park, signs can play a massive role in helping attract customers and to project a positive image of a business.

Most Effective Sign Types

Several sign types can be manufactured and installed for your business by sign installers, and to help you understand what they are and what might be most suitable for your business, here are the most popular.

Awning Signs: Used mainly for retail stores, cafes, and restaurants, awning signs have gone from fabric to more robust materials like acrylics. They can be positioned above the window and door along the entire length of the storefront and designed to look amazing with colour and typography.

Storefront Signs: These tend to be large signs used for retail stores, but many businesses also use them on the exterior of their buildings. The key is that many design options for storefront signs can be utilised to make them unique. Again, colour is essential, although some can be effective with a simple white background and large bold letters.

Pylon Signs: These are the vast signs you might see from the road and at the entrance to business and retail parks. You might be lucky and have a pylon sign to yourself, but you need to share it in most cases. This is where excellent sign design comes into play to ensure your sign stands out.

Monument Signs: This could be considered a mini-version of a pylon sign, although you will have the character to yourself. They are useful for mounting on the exterior of buildings or at the outer reaches of the grounds where a business is located so that it can be seen by passers-by who might not have been able to see the company or where there are many other buildings.

Effective Business Signage And How It Influences Consumers

Effective signage can make a business stand out and make the difference between someone walking into a business and one nearby. Many business owners believe signs are there to tell people the name of their business, but symptoms can achieve much more. To back that premise up, here are some statistics from surveys of consumers.

Asked how they learned about a local business, the replies were:

• TV Commercial: 1%
• Radio Commercial: 2%
• Yellow Pages: 6%
• Newspaper Ad: 7%
• Word Of Mouth: 33%
• Signage On The Premises: 46%

So, almost half of all prospects first learn about a business when they see signage on the business’s exterior. If you are still unconvinced, here are some more thought-provoking responses from consumers and owners concerning business signage.

• 80% of consumers will enter a store for the first time because they were impressed or intrigued by the signage outside.
• Almost 70% of consumers believe a sign indicates the quality of that business’s services and products.

• 60% of consumers say that they are unlikely to enter if a business does not have a sign outside.
• 1 in 2 consumers states that poor, dull, and damaged signage prevents entering that business’s premises.
• Businesses have reported a new sign installation saw sales revenue increase by 5% and transaction numbers increase by 4% per annum.

It follows that whatever the cost of new signage for your business, you can expect a hugely positive ROI following its installation.